Togezzer

Togezzer was envisioned as a virtual COO — an all-in-one workspace where teams could communicate, plan, and execute towards shared company goals. We were responsible for transforming this vision into a launch-ready system with clear positioning, an analytics-based marketing setup, and a unified product identity.

Our Approach

01 — Brand System & Identity Architecture

We developed the full identity pack — from naming and logo design to a cohesive digital language across web and mobile. Every detail reinforced Togezzer's mission: structure without complexity. A consistent visual system and reusable brand components designed to support fast iteration across marketing assets.

02 — Product Research & Customer Development

Before launch, we conducted in-depth customer development — interviewing users, mapping workflows, and identifying friction points. These insights were used to inform onboarding UX, messaging tone, and early growth mechanics.

03 — Market & Competitor Analysis

We analyzed 60 competitors across 100 countries, benchmarking their features, onboarding flows, and monetization models. This analysis contributed to the product roadmap and informed our positioning within the crowded project-management market.

04 — UX & Onboarding Experience

We redesigned the onboarding process for both web and mobile versions, creating a frictionless first-use experience. Every screen was designed to support onboarding and early engagement through guided steps and contextual education.

05 — Integrated Analytics Ecosystem

We implemented an end-to-end analytics stack: Appsflyer, Firebase, and Google Analytics. This allowed the team to measure behavioral funnels, attribution, and engagement in real time — connecting marketing and product data in one loop.

06 — Targeted Growth Campaigns

We developed and launched Facebook Ads campaigns to test acquisition channels and messaging variants. The findings were used to evaluate ad frameworks and compare audience segments.

07 — Multilingual Positioning

We crafted concise, high-impact messaging for English and Russian markets — ensuring that Togezzer's value proposition remained equally strong across both regions.

What We Delivered

• Brand naming, logo, and unified identity pack
• Multi-language positioning and communication framework
• Customer development and UX research
• Redesigned onboarding experience for web & mobile
• Integrated analytics and event tracking setup
• Paid campaign architecture and performance reporting system

Result

Togezzer launched as a fully connected product ecosystem — a platform where design, analytics, and growth strategy worked together from day one. With tested onboarding flows, analytics infrastructure, and a scalable identity system, the company gained a foundation for sustainable expansion.

Outcomes depend on market conditions, execution, and product adoption.