Togezzer was envisioned as a virtual COO — an all-in-one workspace where teams could communicate, plan, and execute towards shared company goals. We were responsible for transforming this vision into a launch-ready system with clear positioning, measurable marketing, and a unified product identity.

Our Approach

01 — Brand System & Identity Architecture

We developed the full identity pack — from naming and logo design to a cohesive digital language across web and mobile. Every detail reinforced Togezzer's mission: structure without complexity. A consistent visual system and reusable brand components helped ensure fast iteration across all marketing assets.

02 — Product Research & Customer Development

Before launch, we conducted in-depth customer development — interviewing users, mapping workflows, and identifying friction points. These insights directly informed onboarding UX, messaging tone, and growth mechanics.

03 — Market & Competitor Analysis

We analyzed 60 competitors across 100 countries, benchmarking their features, onboarding flows, and monetization models. This data shaped the product roadmap and guided our positioning within the crowded project-management market.

04 — UX & Onboarding Experience

We redesigned the onboarding process for both web and mobile versions, creating a frictionless first-use experience. Every screen was optimized to convert curiosity into retention through guided steps and contextual education.

05 — Integrated Analytics Ecosystem

We implemented an end-to-end analytics stack: Appsflyer, Firebase, and Google Analytics. This allowed the team to measure behavioral funnels, attribution, and engagement in real time — connecting marketing and product data in one loop.

06 — Targeted Growth Campaigns

We developed and launched Facebook Ads campaigns to test acquisition channels and messaging variants. The results helped shape future ad frameworks and identify the highest-performing audience segments.

07 — Multilingual Positioning

We crafted concise, high-impact messaging for English and Russian markets — ensuring that Togezzer's value proposition remained equally strong across both regions.

What We Delivered

Brand naming, logo, and unified identity pack
Multi-language positioning and communication framework
Customer development and UX research
Redesigned onboarding experience for web & mobile
Integrated analytics and event tracking setup
Paid campaign architecture and performance reporting system

Result

Togezzer launched as a fully connected product ecosystem — a platform where design, analytics, and growth strategy worked together from day one. With validated onboarding flows, analytics infrastructure, and scalable identity, the company gained a foundation for sustainable expansion.