K Club Group

K Club Group is a premium hospitality and lifestyle brand based in Bali, offering resorts, villas, dining, spa and real-estate services under the ethos of "barefoot luxury". Our assignment was to design and build a digital experience that reflected this brand position, designed with performance, scalability and modern web standards in mind.

Challenge

The brand's complexity presented several core requirements:

• Translate a rich, multi-brand lifestyle identity (resorts, restaurants, real-estate, night-clubs, spa) into a unified digital platform.
• Build the site using modern stack (Next.js 15, React) with strong performance, security and SEO readiness.
• Enable the site to support bookings, contacts, and subscriptions.
• Meet technical demands: GSAP animations, Swiper carousels, integration of multiple brand assets, protection via Cloudflare, Google reCAPTCHA, HTTP/3 & HSTS protocols.

In other words: unify everything without losing the individuality of each brand.

Approach

Architecture & Technology

We developed the platform using Next.js 15 and React, leveraging Webpack build system for optimized bundles. Performance-first deployment via Vercel, with static generation where appropriate. The technical foundation was consistently designed for security and speed:

• HTTP/3 + HSTS for secure, fast connections
• Cloudflare integration for protection and global routing
• Priority Hints, Lazy Loading and optimized image pipelines
• 301 redirect rules and SEO-clean routing structure
• Google reCAPTCHA for spam and bot protection

The architecture now forms the foundation for a growing hospitality portfolio.

UX & Brand Experience

The UX structure follows the central customer journey: Discover → Experience → Book We implemented a modular design system with:

• immersive hero sections
• Swiper galleries for resorts, villas and dining areas
• GSAP scroll animations for premium brand perception
• flexible components for new locations, events and menus

Each sub-brand has its own stage, but remains part of a consistent visual system. This makes the platform both emotionally engaging and intuitively structured – a premium experience designed to remain clear and accessible.

Conversion & SEO Setup

The platform was built to not only inspire, but also convert:

• Structured data (Schema.org) for all brand areas
• Complete Open Graph metadata for social sharing
• Technical SEO optimization: SSG, Preloading, Priority Hints
• Clear conversion flows: bookings, contact forms, inquiries, newsletter
• Logical information architecture for international audiences

Technology and content form a coherent marketing ecosystem.

Results

• Delivered a high-performance digital platform representing K Club's full portfolio in one unified site.
• Resulted in fast loading times across regions under typical conditions, supported by static generation and CDN delivery, with alignment to current performance and security best practices.
• Created a design system and component library ready for expansion (new villas, restaurants, events) without rebuild.
• Enhanced brand clarity online and supported defined user actions such as bookings, inquiries, and newsletter sign-ups through optimized UI and content.

Actual performance and conversion outcomes depend on traffic sources, market conditions, and ongoing optimization.

Insights

• Multi-brand lifestyle companies require digital systems that are modular and maintainable — design once, reuse everywhere.
• High animation/visual fidelity (via GSAP, Swiper) must be paired with performance engineering to ensure trust and engagement.
• Building with startup-grade architecture (Next.js, static generation) allows brands to adapt and evolve efficiently over time.

Tech Stack