Matahari Hills

Instead of a traditional marketing campaign, we built a scalable digital infrastructure that combined analytics, automation, and investor-facing UX.

Our Approach

01 — Strategic Positioning & Messaging

We started by defining the target audience and aligning the product story around investor intent. A clear USP, structured communication flow, and value-based messaging helped turn a real-estate listing into an investable digital product.

02 — MVP Landing & Identity System

We built a high-performance landing system that translated the project's value into clear conversion paths. Everything — from copywriting and design to analytics and CRM setup — was integrated into one MVP architecture ready to scale.

Digital Platform & Conversion Layer

The client needed significantly more than a presentation page. Required was a digital system that:

• conveys a premium brand experience
• supports informed investor decision-making through facts, transparency, and storytelling
• consistently provides bilingual content (English/Indonesian)
• bundles analytics, CRM and lead funnel in a unified platform
• designed for high speed and strong SEO performance with a mobile-first approach

In short: Brand Experience + Conversion Engine + scalable technical architecture.

1 — Architecture & Technology

We completely rebuilt the platform based on a modern, scalable stack:

• Next.js 14 + React for performance and SEO-optimized rendering
• Storyblok CMS for flexible content structures
• Static Site Generation for international loading speed
• lit-element components for reusable UI building blocks
• Swiper.js for immersive, visual storytelling sequences
• Deployment via Vercel, including HTTP/3, CDN caching, automatic deployments

The result: an extremely fast, stable foundation, designed to support scalability and future expansion.

2 — Integrated Analytics and CRM Flow

We developed a complete analytics ecosystem that measures all touchpoints:

• Google Tag Manager, GA4, Facebook Pixel, Yandex Metrica
• Event tracking for scroll depth, map interactions, CTA clicks
• CRM integration via Make webhooks
• Central lead processing in a Notion-based CRM
• Real-time notifications for the sales team

This creates a fully automated funnel designed to minimize manual handling and reduce the risk of data loss across the funnel – from first impression to qualified inquiry.

3 — UX & Visual Identity

The website follows a clear, linear narrative structure: Hero → Vision → Location Map → Architecture → Investment Offer We developed:

• a consistent brandbook (typography, color palette, tone of voice)
• interactive modules like Google Maps, WhatsApp Chat, micro-animations
• a calm, trustworthy aesthetic that reflects premium real estate
• mobile-optimized page layouts for international audiences

The experience combines emotion (storytelling) with structure (investment arguments).

4 — Conversion System & Funnel

Every module became part of a data-driven sales funnel:

• Reverse Squeeze Page → Lead magnet / Downloads
• Application Form → Qualification and automatic data enrichment
• Thank-You Page → Onboarding & handover to CRM
• A/B tests for headlines, CTAs and visuals
• Rule-based lead qualification using predefined behavioral signals

This created a measurable, optimizable funnel for performance marketing.

03 — Automated Funnel & Lead Infrastructure

To validate traction early, we connected a Notion-based CRM through a webhook system (Make API). Every submission captured user data, UTM parameters, and contact details — stored automatically for analysis and follow-up. The system was designed to minimize manual work and reduce the risk of missed leads.

04 — Analytics & Experimentation

We implemented multi-channel A/B testing (Google Ads + Meta Ads) and tracked user flow via Google Tag Manager. Each variant produced measurable insights on audience quality, cost per lead, and conversion drivers.

05 — Investor Materials & Data Visualization

We designed digital and printed pitch decks highlighting market potential, ROI scenarios based on available data, and geographic analytics — helping the team secure investor interest with clarity and credibility.

The Result

Within the first campaign cycle, the system generated qualified leads with an average CPA of around $64 during the initial campaign phase, with real-time reporting and audience segmentation by region and intent. More importantly, the infrastructure remained reusable — the same system could be scaled for new properties or other verticals without major re-architecture.

Results

• Lighthouse score of up to 97/100 under standardized mobile test conditions
• Significantly reduced page load times compared to the previous platform version
• Generated qualified leads through paid acquisition campaigns, with average CPL values around $64 during the initial test campaigns
• Enabled real-time reporting and CRM sync through Make automations
• Created a consistent brand identity for web, social media and investor materials

What We Delivered

• Full MVP system — from website to automated CRM
• Brand & communication framework for investor market
• Integrated analytics and reporting setup
• Multi-channel ad testing and lead qualification logic
• Investor-ready presentations and assets

Insights

• Premium UX and performance directly impact trust in high-value B2C products.
• Integrating CRM and analytics from day one saves dozens of hours of manual work each month.
• Building with Next.js and Storyblok provides startup-grade flexibility even for traditional industries like real estate.

Tech Stack

Key Insight

Even in traditional industries, startup thinking wins: Build once, validate early, and scale with data — not assumptions.

Matahari Hills became a proof of concept for how our startup engineering approach can transform any complex idea into a measurable, scalable digital product.

Results depend on market conditions, budget, audience, and campaign setup.