Instead of a traditional marketing campaign, we built a scalable digital infrastructure that combined analytics, automation, and investor-facing UX.

Our Approach

01 — Strategic Positioning & Messaging

We started by defining the target audience and aligning the product story around investor intent. A clear USP, structured communication flow, and value-based messaging helped turn a real-estate listing into an investable digital product.

02 — MVP Landing & Identity System

We built a high-performance landing system that translated the project's value into clear conversion paths. Everything — from copywriting and design to analytics and CRM setup — was integrated into one MVP architecture ready to scale.

03 — Automated Funnel & Lead Infrastructure

To validate traction early, we connected a Notion-based CRM through a webhook system (Make API). Every submission captured user data, UTM parameters, and contact details — stored automatically for analysis and follow-up. No manual work, no lost leads.

04 — Analytics & Experimentation

We implemented multi-channel A/B testing (Google Ads + Meta Ads) and tracked user flow via Google Tag Manager. Each variant produced measurable insights on audience quality, cost per lead, and conversion drivers.

05 — Investor Materials & Data Visualization

We designed digital and printed pitch decks highlighting market potential, forecasted ROI, and geographic analytics — helping the team secure investor interest with clarity and credibility.

The Result

Within the first campaign cycle, the system generated qualified leads at $64 per acquisition, with real-time reporting and audience segmentation by region and intent. More importantly, the infrastructure remained reusable — the same system could be scaled for new properties or other verticals without rebuild.

What We Delivered

Full MVP system — from website to automated CRM
Brand & communication framework for investor market
Integrated analytics and reporting setup
Multi-channel ad testing and lead qualification logic
Investor-ready presentations and assets

Key Insight

Even in traditional industries, startup thinking wins: Build once, validate early, and scale with data — not assumptions.

Matahari Hills became a proof of concept for how our startup engineering approach can transform any complex idea into a measurable, scalable digital product.