Technical knowledge for modern product teams
Short, practical notes on SEO, performance, analytics, architecture, security, and content systems.
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Crawl Budget and How to Optimize It
Crawl budget describes the practical limit of how many URLs a search crawler can fetch from your site. On large sites, crawl budget is often the hidden constraint behind slow indexing and inconsistent visibility.
Closing: Crawl-Friendly SEO as an Operating System
AI-driven search systems are getting smarter, but they still depend on clean, predictable web fundamentals. Crawl-friendly SEO is not a set of isolated tactics — it is an operating system built on technical clarity and semantic value.
How Search Crawlers Work and What Types Exist
Search engines rely on automated crawlers to discover, analyze, and index web content. Understanding how these crawlers operate is foundational for modern SEO, especially in an era where traditional search and AI-driven systems increasingly overlap.
Indexation, Content Structure, and Semantics
Clear content structure significantly improves how crawlers interpret a page. Search engines rely on semantic HTML and structured data to understand hierarchy, context, and relative importance of information.
Site Architecture and Crawl Efficiency
Site architecture forms the foundation of how efficiently crawlers discover and interpret your content. A well-designed structure reduces crawl friction and helps search engines correctly assess page importance.
Site Types and What Crawlers Need From Each
SEO architecture is not one-size-fits-all. A blog, a SaaS site, an e-commerce shop, and a marketplace generate different URL patterns, update dynamics, and internal link graphs — which means crawlers behave differently.
Why AHU Surveys Take So Long: And How the Industry Can Reduce Survey Time Without Losing Engineering Quality
AHU surveys are slow not because they are complex, but because they are structurally inefficient. Learn where time is lost and how to improve without compromising compliance.
Why Different Businesses Need Completely Different SEO Structures: And Why Copying Competitors Is Often the Wrong Starting Point
SEO is not a single strategy. Different business models require different SEO structures. Learn which model fits your market and decision patterns.
I Found Competitors With the Same Domain Name: Is This a Problem — and What Actually Matters?
Finding similar domain names is common and rarely a problem. Learn when to worry and what actually builds brand authority.
Should We Stop Using the Cloud and Run Our Own Servers? A Practical Look at Local Infrastructure vs Cloud Hosting
Cloud vs on-premise is not about ideology. It's about system criticality, team maturity, and risk tolerance. A balanced, expert perspective.
Is Vercel Burning Your Budget? How to Actually Reduce Costs in React & Next.js — Without Falling Into Optimization Fanaticism
Vercel costs often spike due to architectural decisions, not the platform. Learn how to reduce Next.js costs without breaking your architecture.
Do We Need Separate Websites, or Should Everything Live on One Site?
Multiple sites only make sense when positioning truly differs. Otherwise, one strong, well-structured domain wins.
Consent Mode + GA4 in the EU: How to Measure Performance Without Breaking GDPR or SEO
Consent Mode is not just compliance. It shapes data quality, SEO decisions, and performance optimization in the EU.
Programmatic Pages Without Cannibalization: Internal Linking, Templates, and Search Intent Control
Programmatic SEO scales only when intent is separated and internal linking reinforces hierarchy. Without that, pages compete and rankings destabilize.
Why Unused CSS Happens in Tailwind & Next.js - and How to Remove It Safely
Unused CSS is normal in modern Tailwind + Next.js projects. The goal is control, not elimination.
How We Run a Core Web Vitals Audit: From Lighthouse Scores to Real-User Data
A real CWV audit starts with users, not tools. We combine field data, lab analysis, and architecture review to prioritize impact.
SSR vs CSR in Next.js: What Google Actually Indexes - and What It Doesn't
Google can execute JavaScript, but rendering is not equal. For SEO-critical pages, SSR remains the most reliable foundation.
JS/CSS Too Large: How Bundle Size Impacts Core Web Vitals - and SEO Indirectly
Semrush flags JS/CSS size as a performance signal. It is not a text issue, but it can hurt Core Web Vitals, UX, and SEO outcomes when left unchecked.
Low Text-to-HTML Ratio in Semrush: Should You Fix It on Modern Next.js Websites?
The warning looks scary, but it is usually a byproduct of modern component-based HTML. What matters is intent, rendering, and content depth - not a ratio.