Criminal Defense Law Firm Website - Berlin

Ongoing SEO & Positioning Project

Client

Specialist Criminal Defense Attorney (Fachanwalt fuer Strafrecht) Berlin, Germany

Status

Ongoing strategic rebuild & SEO architecture implementation

Project Overview

This project involves the complete strategic restructuring and repositioning of a Berlin-based criminal defense law firm website.

The goal is not just a redesign but the creation of a high-authority legal platform.

Criminal defense is one of the most sensitive and high-conversion legal niches. The website architecture had to support both authority and urgency.

  • Dominates local search in Berlin
  • Builds immediate trust in high-stress situations
  • Converts urgent legal inquiries
  • Reflects specialist-level expertise (Fachanwalt)
Criminal defense law firm website project in Berlin

Strategic Objectives

  • Clear positioning as Fachanwalt fuer Strafrecht in Berlin
  • Structured SEO topic clusters
  • High-conversion emergency pathways
  • E-E-A-T authority signals
  • Professional, calm visual positioning (no aggressive marketing tone)
Legal platform architecture overview

Website Architecture

1. Core Positioning Page

Strafrecht Berlin - Fachanwalt fuer Strafrecht. This serves as the central authority page.

  • Establish specialization
  • Build trust
  • Provide immediate contact options
  • Anchor the entire SEO cluster

2. Criminal Law Topic Cluster

Dedicated SEO pages for high-intent legal queries.

  • Betaeubungsmittelrecht Berlin
  • Darknet Lawyer Berlin
  • Sexual Criminal Law Berlin
  • Assault Defense Berlin
  • Verkehrsrecht Berlin (Hub Page)

The traffic structure is designed around search intent, not generic navigation.

Criminal law topic cluster structure

3. Traffic Cluster: Traffic & Driver's License Law

A structured sub-cluster under Verkehrsrecht.

  • Driver's License Revoked Berlin
  • Drug Driving Defense Berlin
  • Getting Your License Back Berlin

This cluster targets highly emotional, high-CPC queries with strong conversion potential.

4. Authority & Trust Pages

To strengthen E-E-A-T signals.

  • About the Attorney (Career, Specialist Title, Court Experience)
  • Process & Fees (Transparency reduces conversion friction)
  • Client Reviews

Trust is essential in criminal defense. These pages are strategically structured to remove hesitation.

Authority and trust page structure

5. Legal Blog - Authority Engine

The blog is positioned as a visibility and expertise driver.

  • What to do during a house search
  • Police summons - do you have to appear?
  • Dismissal under section 170 II StPO
  • Criminal penalty order - is objection advisable?
  • Current developments in digital investigations

The strategy prioritizes consistency over volume.

6. Emergency Conversion Page

House Search - What To Do? A dedicated crisis page designed for immediate response scenarios.

Short, action-oriented, calm. High conversion intent. Built specifically for urgent legal situations.

Emergency conversion page flow

7. Contact & Compliance

  • Structured contact page
  • Clear phone priority for urgent cases
  • Location visibility (Kurfuerstendamm, Berlin)
  • Proper legal compliance pages (Imprint & Data Protection)
Strategic approach and implementation

Strategic Approach

This project is not a standard website build. It combines:

  • SEO cluster architecture
  • Legal niche conversion psychology
  • Authority positioning
  • Structured internal linking
  • Professional, restrained design language

The tone is deliberately calm, precise, and non-sensational - matching the expectations of serious criminal defense clients.

Current Status

  • Continuous SEO optimization
  • Content expansion
  • Internal linking refinement
  • Authority-building through blog development
  • Conversion path testing
Ongoing SEO and authority development

Why This Project Matters

Criminal defense websites must balance:

  • Urgency
  • Discretion
  • Authority
  • Emotional stability

This project demonstrates how strategic architecture and positioning can transform a traditional law firm website into a structured legal authority platform.

Case Studies