Core Web Vitals & Performance Audit

Audit-first diagnosis with measurement and roadmap

About

This is a diagnostic audit focused on measurement, findings, and a prioritized roadmap. We help startups and growing companies identify slow loading times, poor Core Web Vitals, and performance bottlenecks. For ongoing performance engineering, see Performance SEO.

Why it matters

Why Core Web Vitals Matter

Speed strongly influences conversions, SEO performance, and user satisfaction

Google increasingly evaluates websites based on real user performance signals rather than purely theoretical metrics. If your app scores poorly on:

LCP (Largest Contentful Paint)

INP (Interaction to Next Paint)

CLS (Cumulative Layout Shift)

TTFB (Time to First Byte)

Audit scope

What We Audit & Optimize

Rendering & Architecture

  • Server-side, static, or client-side rendering issues
  • Next.js App Router / Pages Router mismatches
  • Layout shifts and hydration problems
  • Slow API responses blocking rendering

Performance Metrics

  • LCP (images, hero sections, server response)
  • INP (interaction delays, JS blocking, event handlers)
  • CLS (layout shifts from images, fonts, ads, UI components)
  • FID, FCP, SI, TTFB

JavaScript & Bundling

  • Large JS bundles
  • Inefficient components
  • Heavy libraries
  • Unnecessary re-renders
  • Missing React memoization
  • Misconfigured Next.js caching

Images & Media Optimization

  • Hero images
  • Unoptimized backgrounds
  • Missing width/height
  • Missing Next.js Image component
  • Using the Next.js Image component can contribute to measurable LCP improvements in many setups.

Server & API Performance

  • Slow API routes
  • Overloaded endpoints
  • Missing caching headers
  • Cold starts (serverless)
  • Database latency

Caching & CDN Layers

  • Edge caching
  • Static generation
  • Revalidation
  • CDN headers
  • ISR (incremental static regeneration)

Lighthouse & Web Vitals Reporting

  • Full Lighthouse reports
  • Before/after comparison
  • Clear explanations — not generic "fix unused JS" text
  • Prioritized list of what to fix first
Deliverables

What You Get

Clear and implementation-ready outputs, not vague advice.

01Complete Performance Report: Including reproduceable testing and detailed recommendations.
02Fixes & Implementation: Optional: we can implement the identified improvements directly in your project when feasible.
03Next.js Optimization: Best practices for: App Router, SSR vs SSG vs ISR, Edge functions, Middleware, Bundling strategy
04Monitoring Dashboard: We set up dashboards that continuously track: LCP, INP, CLS, Errors, crashes, Slow API routes, JS blocking, Real user metrics | Vercel Analytics, Google Analytics 4, Sentry, Logflare / Supabase logs, Grafana
Results

Typical Performance Improvements Observed

In many projects, teams observe improvements such as: …this can negatively affect user experience, visibility in search results, and conversion-related outcomes. We address these issues through systematic engineering approaches rather than superficial optimizations.

Significant LCP reduction in many projects

Substantial CLS reduction toward stable layout behavior

Noticeable INP improvements depending on interaction complexity

Reduced total bundle size in optimized builds

Faster page load times after optimization

Typical Performance Improvements Observed
Who this is for

Who Is This For?

StartupsSaaS productsE-commerce & marketplacesNext.js websitesCompanies preparing for SEO growth
Typical issues

Example Issues We Commonly Fix

01

Slow Hero Section

LCP reduced from multi-second values to substantially improved render times in audited environments.

02

Layout Shifts

CLS reduced from unstable layouts to consistently low shift values.

03

Bloated JS

Large JavaScript bundles reduced through code splitting and optimization.

04

Bad API Response Time

High API response times significantly reduced through backend and caching optimizations.

SEO impact

And for SEO:

  • Improved alignment with performance-related search signals
  • Improved conversion performance in many cases
  • Reduced bounce rates on optimized pages
  • Improved user engagement and retention signals
What you get

Results we're
proud to show

FAQ

FAQ

3–10 days depending on project size.

Yes — we can implement all improvements.

Yes, but Next.js is our strongest expertise.

Core Web Vitals are one of several factors influencing search rankings.

Alle genannten Maßnahmen und Ergebnisse sind abhängig von der individuellen Ausgangslage, technischen Architektur und externen Faktoren. Konkrete Ergebnisse können nicht garantiert werden.