Hamburg web platform engineering
Hamburg · Web Platforms & SEO Engineering

Web platforms designed to rank — not just to launch

Hamburg teams come to us when a content-rich web platform stops being a website and starts being infrastructure: thousands of pages, multilingual content, structured data, B2B services that depend on the platform to generate qualified leads. We build web platforms with SEO architecture engineered into the system — not retrofitted by a marketing team six months after launch.

Why Hamburg

Why Hamburg for web platforms

Hamburg has Germany's strongest concentration of B2B services, logistics, maritime, media and consumer brands that need web platforms to do real work — not look pretty. The neighbours speak for the buyer: Otto, Beiersdorf, Hapag-Lloyd, Olympus, Jungheinrich, Axel Springer, Tchibo. Companies on this scale know the difference between 'a marketing site' and 'an indexed, structured, multilingual, lead-generating platform' — and are willing to pay for the second. We build for the second. Architecture-first, multilingual by default, EU-hosted.

What we deliver

Web platform engagements we deliver in Hamburg

Four engagement shapes. Each one starts with a real content + indexability problem, not with a wireframe.

01

Content-rich web platforms

Multi-thousand-page platforms with structured data, deep internal linking, and content models that survive years of editorial change. Built around the editor's workflow and the indexer's expectations — not around a single launch screenshot.

02

B2B & multilingual platforms

Platforms for B2B services and consumer brands operating across DE / EN / EU markets: locale-specific URLs with proper hreflang, translation-aware content models, currency and tax handling per region. Designed so adding a fifth language is a configuration change, not a rebuild.

03

Performance & SEO architecture

Core Web Vitals at green, structured-data discipline (JSON-LD, hreflang, sitemap correctness), URL architecture that survives a portfolio reshuffle, and crawl budget that respects the size of the site. SEO is treated as part of the architecture, not as a marketing afterthought.

04

CRM & lead-system integration

Lead-capture surfaces wired into the CRM your sales team already uses (HubSpot, Pipedrive, Salesforce, custom backends). Form logic, qualification rules, attribution, GDPR-aware tracking. The platform feeds the pipeline; the CRM stays the source of truth.

Frequently asked

Hamburg web platforms — what teams ask first

We have a marketing team — why do we need engineering for SEO?

Because the SEO problems that move the needle on a content-rich platform are architectural: URL structure, hreflang correctness, structured data, internal linking discipline, render strategy, crawl budget. None of these are content questions — they are decisions made (or broken) at the platform level. A marketing team can publish; an architecture decides whether the publishing ever ranks.

Can you migrate from WordPress / TYPO3 / a legacy CMS?

Yes — and we treat content migration as its own workstream, not an afterthought. URL preservation (with comprehensive 301s where structure changes), structured-data parity, image and asset migration, locale handling. We've migrated platforms from WordPress, TYPO3, Drupal and a few in-house CMS variants without losing organic traffic across the cut-over.

What stack do you build on?

Default: Next.js with the App Router for the rendering layer, a headless content backend (Sanity, Contentful, Strapi, or custom), edge-cached delivery, and structured data emitted at render time. We choose the CMS based on editorial workflow, not on marketing claims — and we are explicit about which decisions are reversible later.

How do you handle multilingual content for a B2B brand operating across DE/EN/EU?

Multilingual is a first-class architectural decision. Locale-specific URLs with correct hreflang, translation memory or per-locale editorial workflows (depending on team setup), region-specific compliance (cookies, tax, units), and editorial tooling that does not duplicate work across languages. We have shipped platforms across DE, EN, NL, FR and DACH variants without translation drift.

How long does a Hamburg web platform project take?

After the 5-day Architecture Sprint, a first production release is typically 2–4 months for a focused platform (single language, contained content scope), 4–7 months for a multilingual B2B platform with CRM integration. Phased rollout — public surface first, internal/CRM second — is the default.

Also delivering in

One Berlin engineering team, four delivery markets

We ship out of Berlin into the other three markets with on-site kick-off, the Architecture Sprint on the ground, and live pair-time through implementation. Each market has its own delivery shape.

Architecture Sprint

Ship a Hamburg web platform that ranks from week one

Five days. €3,500. We map your existing site, content and SEO state, name the structural risks, and hand you a roadmap your team — or ours — can execute.