Lead Generation Websites
B2B websites engineered as sales systems — SEO architecture, conversion-focused pages, CRM integration and analytics — not a brochure with a contact form glued on.
We build websites for B2B and service businesses where the site has to do real commercial work: rank for the right intent, convert qualified visitors, push leads into the right CRM stage, and tell sales which content actually moved the deal. That requires more than a redesign. It requires the site to be engineered as a system — information architecture, programmatic landing pages, schema, internal linking, forms wired to CRM, automation triggers, analytics that the team actually uses.
Why teams hire us for lead-gen websites
- We design the site as a commercial system, not as a visual project
- SEO architecture (entities, intent clusters, internal linking) baked in from day one
- Programmatic landing pages for service x city, service x industry, use-case x persona
- Forms wired into HubSpot / Pipedrive / Salesforce / custom CRMs with proper attribution
- Analytics that map to the actual sales funnel — not vanity dashboards
- Production-grade Next.js: Core Web Vitals, structured data, GDPR-aligned consent
- Editorial workflow that lets non-developers ship pages without breaking SEO
What we deliver
Information Architecture & SEO
- Topic clusters, entity model, internal-linking strategy
- Programmatic landing pages (service × geo, service × industry, use-case × persona)
- Schema.org coverage: Organization, Service, FAQ, BreadcrumbList, LocalBusiness
- Canonicalization, hreflang, sitemap and robots strategy
- Migration plan from the existing site without ranking loss
Conversion-Focused Pages
- Service pages, landing pages, case studies, comparison pages, pricing pages
- Forms designed around qualifying questions, not just email collection
- Multi-step / progressive forms when the offer warrants them
- Calendly / Calendar.com / native scheduling integrations
- A/B-testing-ready content structure
CRM & Sales Integration
- Form submissions piped into HubSpot, Pipedrive, Salesforce or custom CRMs
- Lead routing rules, ownership assignment, SLA tracking
- First-touch and last-touch attribution preserved through the funnel
- Enrichment integrations (Clearbit, Apollo, custom data sources)
- Email automation triggered by real pipeline events, not page visits alone
Analytics That Map to Pipeline
- GA4 + privacy-first analytics (Plausible, Matomo, custom)
- Server-side tracking where it matters
- Conversion events tied to qualified opportunities, not just form fills
- Dashboards mapped to the actual sales funnel (MQL / SQL / opportunity)
- Reporting the marketing and sales team will actually open
Marketing & Sales Automation
- Drip campaigns triggered by lead-stage changes
- Webhook flows for routing leads to Slack / WhatsApp / Teams
- Auto-personalized landing pages by source, account or persona
- Re-engagement flows for cold leads
- Event-based automation across CRM, email, and ad platforms
Platform & Editorial Workflow
- Production-grade Next.js with strong Core Web Vitals
- Headless CMS (Sanity, Contentful, custom) chosen for the team's workflow
- Editorial UX: marketing can ship pages without breaking SEO
- Multi-language support (DE/EN/PL/RU/ES) where it fits the buyer journey
- GDPR-aligned cookie and consent flows out of the box
When you need a lead-gen website instead of a brand redesign
Choose this service when:
Your current site converts poorly even when ad spend is up
Sales can't tell which content actually drives qualified leads
You have a clear ICP but no programmatic landing-page strategy
Forms drop leads into a black hole instead of the right CRM stage
Analytics tells you about pageviews but nothing about pipeline
Marketing wants to ship pages weekly but everything goes through a developer
You're a service business that needs a sales system, not a brochure
Tools & Technologies
Frontend & CMS
- Next.js
- React
- TypeScript
- Tailwind CSS
- Sanity / Contentful / custom
SEO & Schema
- Schema.org (Organization, Service, FAQ, LocalBusiness)
- Hreflang / canonicals
- Programmatic landing pages
- Internal-link engineering
- Core Web Vitals tuning
CRM & Forms
- HubSpot
- Pipedrive
- Salesforce
- Custom CRMs
- Webhook routing
Analytics
- GA4
- Plausible / Matomo
- Server-side tracking
- Custom event pipelines
- Looker / Metabase dashboards
Hosting
- Vercel / AWS eu-central-1 / Hetzner
- Edge caching
- EU data residency by default
- GDPR-aligned consent
- Privacy-first analytics
Every engagement begins with an Architecture Sprint
Five working days. One senior engineer. A clear map of system boundaries, scaling risks, stack decisions, and a delivery roadmap — before a single line of production code.
- 01Day 1
Discovery: domain, constraints, growth targets
- 02Day 2
System mapping: services, data, integrations
- 03Day 3-4
Stack decisions and risk model
- 04Day 5
Roadmap & costed delivery plan
Ready to start with architecture, not features?
Five days. One senior engineer. A clear path forward.
Or talk to us first Get in touch
FAQ
A redesign focuses on look-and-feel. A lead-generation website is engineered as a commercial system: SEO architecture, programmatic landing pages, qualifying forms, CRM integration, attribution, and analytics that map to the actual sales funnel. Visual design is part of the work, not the goal.
Yes — SEO architecture is built into the project from day one (entities, intent clusters, internal linking, schema). For deeper technical SEO on an existing site, we offer SEO Engineering as a separate engagement.
HubSpot, Pipedrive, Salesforce and custom CRMs are the most common. We design the form layer so the CRM is interchangeable — switching providers later doesn't break attribution.
Yes — that is the goal. We pick a headless CMS that fits the team's workflow (Sanity, Contentful, custom) and design content models so marketing can ship landing pages, case studies and updates without breaking SEO or layout.
By default. EU hosting, GDPR-aligned consent flows, server-side tracking where appropriate, privacy-first analytics where they fit. We design the data path so a customer's procurement team can sign it.
Lead-generation website development for B2B and service businesses. We support organizations with information architecture, programmatic landing pages, CRM-integrated forms and analytics based on the specific commercial and technical context of each project. All services are delivered individually and depend on system requirements and constraints.