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SEO Migration & Relaunch Services

SEO-safe website migrations and relaunches with zero ranking loss

About

Website migrations are one of the highest-risk operations in SEO. Most ranking losses are not caused by Google updates — they are caused by poorly executed relaunches. H-Studio provides engineering-grade SEO migration services for companies in the EU. We handle migrations as controlled system changes, not content updates — with full protection of rankings, visibility, and organic traffic.

Why Most SEO Migrations Fail

Typical causes of ranking loss after a relaunch:

broken URL mappings
missing or incorrect redirects
changed internal link graphs
lost structured data
canonical conflicts
hreflang errors (especially DE/EN)
rendering issues in Next.js / React
crawl budget collapse
index bloat or deindexing

Marketing-driven agencies treat migrations as "content launches".

Search engines treat them as system replacements. We operate at the system level.

Our Approach: Migration as Controlled Engineering

Pre-Migration SEO & Architecture Audit

Before anything changes, we analyze:

  • current URL & ranking inventory
  • indexation state
  • internal link graph
  • structured data & entity IDs
  • traffic by intent cluster
  • crawl depth & canonical structure
  • rendering behavior (SSR / RSC / JS)

Nothing is migrated blindly.

Migration Strategy & Mapping Blueprint

We design a migration blueprint, including:

  • 1:1 URL mapping (old → new)
  • redirect strategy (301 only, no chains)
  • canonical preservation
  • hreflang continuity
  • sitemap transition plan
  • schema continuity with persistent @id
  • rollout strategy (phased vs atomic)

This blueprint is validated before launch.

SEO-Safe Implementation (Next.js / React / CMS)

We handle migrations for:

Next.js (Pages & App Router)
React / SPA → SSR
WordPress → Headless / Next.js
Webflow → Custom stack
Monolith → modular architecture
Domain changes
Language architecture changes (DE/EN)

We ensure:

  • rendering parity
  • no metadata loss due to streaming
  • schema survives hydration
  • crawlable HTML output

Launch Control & Index Transition

At launch we monitor:

  • Googlebot behavior
  • crawl rate & errors
  • index coverage
  • redirect accuracy
  • canonical resolution
  • schema validation
  • Core Web Vitals

Any anomaly is corrected immediately.

Post-Migration Stabilization

After launch we provide:

  • ranking comparison (pre vs post)
  • traffic validation
  • index cleanup
  • sitemap optimization
  • crawl budget tuning
  • internal linking corrections

The goal is stability first, growth second.

What We Migrate Safely

Corporate websites
SaaS platforms
High-traffic content hubs
Multi-language sites (DE/EN)
Enterprise & regulated industries
SEO-critical lead systems

When You Need SEO Migration Services

Website relaunch or redesign
Tech stack change
CMS migration
Domain or URL structure change
Language expansion ( ↔ English)
Performance rebuild
SEO recovery after failed relaunch
FAQ

FAQ

We prevent ranking loss through systematic pre-migration audits, 1:1 URL mapping, proper 301 redirects (no chains), canonical preservation, schema continuity with persistent @id, and continuous monitoring during launch. We treat migrations as controlled system changes, not content updates.

Yes — we specialize in Next.js migrations (Pages Router → App Router, SSR/SSG transitions, RSC implementations). We ensure rendering parity, no metadata loss during streaming, schema survives hydration, and crawlable HTML output. We also handle React SPA → SSR migrations safely.

We preserve hreflang continuity, maintain shared entity IDs across languages, ensure language-specific properties are correctly separated, and avoid duplicate entities per locale. This is one of the most common enterprise SEO mistakes we prevent.

We can recover from failed relaunches by auditing what went wrong, fixing broken redirects, restoring lost structured data, correcting canonical conflicts, and stabilizing the index. Recovery typically takes 4-8 weeks depending on the extent of damage.

A migration audit takes 1-2 weeks. Full migration (audit, blueprint, implementation, launch control, stabilization) typically takes 6-12 weeks depending on site complexity. We never rush migrations — stability is prioritized over speed.

Migration outcomes depend on platform constraints, timing, and third-party systems. Every migration is scoped individually based on technical requirements and risk profile.

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SEO migration and relaunch for companies migrating production websites. We support organizations with website migrations, SEO preservation, and migration planning based on the specific technical and regulatory context of each project. All services are delivered individually and depend on system requirements and constraints.