Performance SEO
SEO-focused performance optimization targeting Core Web Vitals
In modern Google Search, performance is not a ranking signal — it is a prerequisite. If your site fails Core Web Vitals in real user conditions, no amount of content or backlinks will produce stable rankings. Performance SEO is ongoing engineering (not a one-off audit) that keeps LCP, INP, and CLS consistently in the green as your product grows. For diagnosis and reporting, see the Core Web Vitals Audit.
Why Core Web Vitals Decide Rankings
Google evaluates performance based on real user data (CrUX), not lab tests. Core Web Vitals measure:
LCP (Largest Contentful Paint)
Perceived loading speed
INP (Interaction to Next Paint)
Real interaction latency
CLS (Cumulative Layout Shift)
Visual stability
Failing any of them reduces:
Our Approach: Performance SEO as Engineering
Real-World Performance Analysis (Not Lighthouse Only)
We analyze:
- field data (CrUX, GA4, RUM where available)
- device and network distributions
- page-type performance differences
- interaction bottlenecks (INP)
This avoids "green Lighthouse / red Google" situations.
LCP Optimization (Above-the-Fold Control)
We engineer:
- server-side rendering & streaming strategies
- critical rendering path reduction
- image prioritization & formats
- font loading strategies
- server & edge response optimization
Result: predictable LCP under real traffic.
INP Optimization (JavaScript & Interaction Control)
INP is now the hardest metric.
We fix:
- long tasks
- hydration bottlenecks (React / Next.js)
- event handler overload
- main-thread contention
- unnecessary re-renders
This is not achievable via plugins — only via code-level engineering.
CLS Stability (Layout Guarantees)
We eliminate:
- layout shifts from images, fonts, ads, embeds
- hydration mismatches
- late-loaded UI elements
- unstable dynamic components
Stable layout = higher trust signals.
Performance-Safe SEO Architecture (Next.js Focus)
We specialize in modern stacks:
- Next.js 14/15 (RSC, streaming, App Router)
- React 18/19
- Edge caching strategies
- metadata streaming safety
- avoiding SEO-breaking optimizations
Performance must never break indexing.
What You Get
Who This Is For
Results we're
proud to show
FAQ
Performance SEO focuses specifically on Core Web Vitals (LCP, INP, CLS) as ranking factors, not just user experience. We optimize for real user conditions (CrUX data), ensure performance doesn't break SEO (e.g., no content loss during streaming), and maintain long-term ranking stability. General performance optimization often ignores SEO implications.
INP measures real interaction latency, which depends on JavaScript execution, React hydration, event handlers, and main-thread contention. Unlike LCP (which is mostly about resource loading), INP requires code-level engineering — optimizing React components, reducing long tasks, managing event handlers, and avoiding unnecessary re-renders. Plugins cannot fix INP.
Yes — this is critical. We ensure that performance optimizations (streaming, code splitting, lazy loading) don't break indexing, metadata, or structured data. We avoid optimizations that hide content from crawlers, break canonical URLs, or cause schema loss during hydration. Performance and SEO must work together, not against each other.
A Performance SEO audit takes 1-2 weeks. Full optimization (LCP, INP, CLS fixes, Next.js-specific work) typically takes 4-8 weeks depending on site complexity and current performance state. We prioritize fixes that have the biggest impact on both performance and rankings.
Yes — Lighthouse scores don't always reflect real user conditions (CrUX). We analyze field data to identify gaps between lab and real-world performance. Many sites have "green Lighthouse / red Google" situations where real users experience poor performance despite good lab scores.
Performance SEO results depend on platform constraints, third-party scripts, and infrastructure. Each engagement is scoped individually based on technical requirements and risk profile.
Performance SEO and Core Web Vitals optimization for companies operating production websites. We support organizations with Core Web Vitals optimization, performance analysis, and SEO performance based on the specific technical and regulatory context of each project. All services are delivered individually and depend on system requirements and constraints.