Real Estate & PropTech
Real Estate & PropTech

Property platforms with structure under the marketing

Real estate moves on listings, viewings, contracts and pipelines — most of it locked inside CRMs that were not designed for the modern web. We build PropTech platforms for brokers, developers, asset managers and short-stay operators: public-facing portals designed for conversion, structure and long-term maintainability, paired with backends that integrate cleanly with onOffice, FlowFact, Propstack, PriceLabs and the booking engines you already use. Architecture-first, multilingual, EU-hosted.

Entry point

Where we typically come in

Most PropTech engagements start at the same gap: the listings look great in the CRM but terrible on the website, the booking system contradicts the calendar, and the team's clearest signal of demand — the inquiry inbox — is unstructured noise. We rebuild the digital surface as a real platform: a layer your CRM, PMS and pricing engine can talk to without anyone copy-pasting addresses again.

What we build

What we build

01

Listings & property portals

Public listings websites for brokers, developers and luxury portfolios. Multilingual property pages, structured data for Google, advanced filtering, lead capture wired into the CRM. Designed so a marketer can launch a new development without engineering — and so the URLs survive a portfolio reshuffle.

02

Booking & short-stay platforms

Booking engines for villas, serviced apartments and hospitality groups. A single source of truth for availability, pricing synchronisation across channels and channel-manager consistency (PriceLabs, Wheelhouse, Hostaway, Guesty). Payment flows, ID verification, multi-currency and multi-language tax handling for international guests.

03

CRM-integrated operations

Operations layers that integrate with onOffice, FlowFact, Propstack, Salesforce — viewing schedulers, exposé generation, document workflows, partner portals. The CRM stays the source of truth, with controlled write boundaries and no duplicate data ownership; we build the surfaces and automations around it.

04

Asset & portfolio platforms

Internal platforms for asset managers, family offices and developers — portfolio dashboards, deal tracking, document workflows and structured access control, partner data rooms. Built around the way the team actually evaluates and runs assets, not around generic project management.

Where things break

Where PropTech systems break

Real estate technology fails at the seams between systems, not inside any one of them. These are the five seams we keep finding on day one.

01

Listings stored inconsistently across CRM and website

Two databases, two truths. Property data drifts; the website shows yesterday's price; brokers spend hours reconciling what should never have diverged.

02

Booking engines without a single availability source

Calendar in one tool, channels in another, direct bookings in a third. Double bookings happen — and the customer who paid online finds out at check-in.

03

CRM treated as UI, not system of record

Data is written from multiple surfaces with no controlled boundaries. Records get duplicated, ownership becomes ambiguous, and clean-up takes a quarter.

04

SEO pages generated without structure

Listings published as flat pages with no schema, no hreflang and no internal hierarchy. Properties never rank — the marketing budget pays for paid traffic the platform should earn.

05

Manual workflows between brokers and operations

Inquiries, viewings, exposés and documents move through email and spreadsheets. Leads stall, follow-ups slip, and the portfolio's clearest demand signal stays invisible.

Engineering principles

Engineering principles that hold across all four

  • Multilingual and multi-currency from day one — properties cross borders, software must too.
  • CRM is the source of truth; our platform is the surface, not a parallel database.
  • Structured data for property listings (RealEstateListing schema, hreflang, sitemap discipline).
  • Search and listing structure designed for indexability — not just presentation.
  • GDPR-aware lead capture, EU hosting, granular consent for marketing flows.
  • Designed for content velocity — a marketing team can publish without filing a ticket.
Typical clients

Typical clients

EU and DACH brokerages, luxury real-estate portfolios, serviced-apartment and villa operators, developer marketing teams, asset managers and family offices running their own portfolios. Teams managing portfolios across multiple markets, languages and operational systems. Examples from our portfolio: VillaStack (booking infrastructure), Luxury Real Estate Platform UAE, K-Club Group, Matahari Hills.

Frequently asked

PropTech platform questions, answered

Will this replace our CRM (onOffice, FlowFact, Propstack, Salesforce)?

No, and we strongly advise against it. Established CRMs hold the source of truth for properties, contacts, deals and documents — and they're integrated into your team's daily routine. Our platform sits in front: public listings, booking, lead capture, partner portals. Integration is via APIs or controlled data syncs, so the CRM remains authoritative.

How do you handle multiple languages and currencies for international portfolios?

Multilingual content is a first-class architectural concern: translation memory, locale-specific URLs (with proper hreflang), currency formatting per market, tax-and-fee rules per region. Properties marketed across DACH, UK, UAE and Southeast Asia are routine for us — we've shipped them.

Can you integrate dynamic pricing and channel managers for short-stay?

Yes. We integrate with PriceLabs, Wheelhouse and similar pricing engines, and with channel managers (Hostaway, Guesty, Smoobu) so direct bookings and OTA bookings stay in sync. The booking engine is yours; pricing and distribution remain pluggable.

What about SEO for property listings?

Structured data (RealEstateListing schema), clean URL architecture, multilingual sitemaps, Core Web Vitals discipline, internal linking that respects the property hierarchy. Listings websites live or die on Google visibility — we treat technical SEO as part of the architecture, not as a marketing afterthought.

How long does a real estate platform project take?

After the 5-day Architecture Sprint, a first public release for a portfolio website is typically 2–3 months. Booking engines and CRM-integrated operations layers add 2–4 months depending on integration scope. Phased rollout — public surface first, internal operations second — is the default.

Architecture Sprint

Map your portfolio's digital surface in 5 days

Five days. €3,500. We map your existing CRM, booking and pricing systems, name the integration risks, and hand over a roadmap your team — or ours — can deliver.