Articles tagged with enterprise
Why 'it's secure and GDPR-compliant' is not enough in Germany. For German clients, especially in B2B and enterprise contexts, hosting and data location are not technical details. They are trust signals. This article explains what German clients actually evaluate—and why many tech discussions fail before they even begin.
Not 'passes GDPR'—but survives audits, legal reviews, and real enterprise pressure. In Germany, compliance is not an event. It's an operating condition. Software that doesn't internalize this will eventually stall—in sales, scaling, or trust.
And why 'it works in the US' is not a valid argument in the DACH market. Many US-built products struggle in Germany for a simple reason: They often don't fail technically. They fail structurally. This is not about bad engineering—it's about mismatched assumptions.
And why 'we're experienced and flexible' is a red flag in Germany. German enterprises generally don't hate agencies. They often don't trust many of them. This is not about pricing, nationality, or technology choices—it's about risk perception. And many agencies can unknowingly trigger risk signals German enterprises try to avoid.