Tag: seo
Articles tagged with seo
Next.js Is Not the Problem — Your Architecture Is
Every few months, teams blame Next.js for performance, SEO, or scaling issues. In many cases, the conclusion is wrong. Next.js is often not the problem—your architecture is. Learn why framework rewrites fail and what actually works.
Why WordPress SEO Breaks at Scale
And why it works well—until it suddenly doesn't. Many SEO problems with WordPress don't appear at launch. They appear after growth—when traffic, content, integrations, and expectations increase. Learn when migration makes sense.
SEO Has Changed. Many Approaches Haven't.
Why modern search visibility is no longer a marketing-only discipline. Over the last few years, many companies have come to the same conclusion: 'SEO doesn't work like it used to.' In reality, SEO has fundamentally changed—but much of the market has not fully adapted.
Why Core Web Vitals Still Decide Who Wins in Google (2025 Edition)
And why 'good enough' performance is no longer enough. In 2025, Core Web Vitals are no longer a ranking trick—they are often a filter. Fast, stable sites tend to win. Slow, unstable sites can quietly disappear.
Why Lighthouse Scores Lie (And What Actually Matters)
The performance metrics Google actually uses—and why your 98 score often means little. Lighthouse measures a controlled fantasy. Google measures reality. Learn why high Lighthouse scores often correlate with bad SEO decisions.
SSR, Edge, Streaming: What Google Actually Sees
And why many 'modern' setups silently hurt SEO. Google doesn't just rank promises—it ranks what it can reliably see, render, and evaluate. Learn how SSR, Edge, and Streaming affect indexing and what Google really sees.
The SEO Cost of JavaScript Frameworks: Myth vs Reality
What actually hurts rankings—and what doesn't. JavaScript frameworks don't kill SEO, but undisciplined use does. Learn where the real SEO cost comes from: complexity, rendering uncertainty, and performance volatility.
The Future of SEO and Content: What Matters in 2025-2026
SEO is not disappearing — but it is quietly changing its center of gravity. Over the last years, many teams noticed that familiar tactics deliver less impact, while sites with strong fundamentals continue to grow steadily. This article summarizes which SEO principles remain stable, which signals are gaining importance, and how content strategies must adapt in 2025–2026.
Voice Search and Conversational Interfaces: How Spoken Queries Change Search Behavior
Voice search has existed for years, but its role in everyday information retrieval is quietly expanding. This article explores how voice search differs from text-based search, what this means for content and SEO, and how organizations can prepare realistically — without over-optimizing or chasing assumptions.
Beyond Google: Alternative Search Engines and New Discovery Channels
While Google remains dominant, user behavior is fragmenting across platforms. People increasingly start their searches on marketplaces, video platforms, social networks, and AI-powered interfaces. This article explores why search behavior is diversifying, which alternative search channels matter today, and how organizations can approach multi-channel discoverability responsibly and strategically.
Short-Form Video as Search: TikTok, Reels, Shorts, and SEO
For a growing number of users, platforms like TikTok, Instagram Reels, and YouTube Shorts have become primary discovery tools. This article explores how short-form video functions as a search interface, what this means for SEO and content strategy, and how organizations can respond responsibly — without chasing trends or compromising quality.
Structured Data and Schema Markup: Why It Matters More Than Ever in Modern Search
With the rise of generative search systems, structured data is no longer just a way to enhance snippets. It increasingly plays a role in how search engines interpret, validate, and reuse information. This article explains what structured data does today, why its role is expanding, and how to implement it responsibly — especially in the German and European context.
SEO + GEO: How Generative Search Changes Optimization for EU Brands
With the introduction of large language models into search engines, the way information is discovered and presented is changing fundamentally. This article explains how generative search differs from classical search, what GEO means in practice, and how companies can prepare their content responsibly — especially in the German and European context.
Generative AI in Content Creation: How to Use It Without Hurting SEO
Generative AI has become a standard tool in content production. This article explains how to use it responsibly in content creation, with a focus on search quality, editorial integrity, and legal considerations in Germany and the EU.