Technical knowledge for modern product teams
Short, practical notes on SEO, performance, analytics, architecture, security, and content systems.
Built for Next.js and React stacks, with a focus on production-quality delivery.
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Topics that match our delivery stack and client needs.
Articles
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Site Architecture and Crawl Efficiency
Site architecture forms the foundation of how efficiently crawlers discover and interpret your content. A well-designed structure reduces crawl friction and helps search engines correctly assess page importance.
Site Types and What Crawlers Need From Each
SEO architecture is not one-size-fits-all. A blog, a SaaS site, an e-commerce shop, and a marketplace generate different URL patterns, update dynamics, and internal link graphs — which means crawlers behave differently.
Why Different Businesses Need Completely Different SEO Structures: And Why Copying Competitors Is Often the Wrong Starting Point
SEO is not a single strategy. Different business models require different SEO structures. Learn which model fits your market and decision patterns.
Should We Stop Using the Cloud and Run Our Own Servers? A Practical Look at Local Infrastructure vs Cloud Hosting
Cloud vs on-premise is not about ideology. It's about system criticality, team maturity, and risk tolerance. A balanced, expert perspective.
Is Vercel Burning Your Budget? How to Actually Reduce Costs in React & Next.js — Without Falling Into Optimization Fanaticism
Vercel costs often spike due to architectural decisions, not the platform. Learn how to reduce Next.js costs without breaking your architecture.