Technical knowledge for modern product teams
Short, practical notes on SEO, performance, analytics, architecture, security, and content systems.
Built for Next.js and React stacks, with a focus on production-quality delivery.
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Articles
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Is Vercel Burning Your Budget? How to Actually Reduce Costs in React & Next.js — Without Falling Into Optimization Fanaticism
Vercel costs often spike due to architectural decisions, not the platform. Learn how to reduce Next.js costs without breaking your architecture.
Consent Mode + GA4 in the EU: How to Measure Performance Without Breaking GDPR or SEO
Consent Mode is not just compliance. It shapes data quality, SEO decisions, and performance optimization in the EU.
Why Unused CSS Happens in Tailwind & Next.js - and How to Remove It Safely
Unused CSS is normal in modern Tailwind + Next.js projects. The goal is control, not elimination.
How We Run a Core Web Vitals Audit: From Lighthouse Scores to Real-User Data
A real CWV audit starts with users, not tools. We combine field data, lab analysis, and architecture review to prioritize impact.
JS/CSS Too Large: How Bundle Size Impacts Core Web Vitals - and SEO Indirectly
Semrush flags JS/CSS size as a performance signal. It is not a text issue, but it can hurt Core Web Vitals, UX, and SEO outcomes when left unchecked.