Tag: trust
Articles tagged with trust
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17 Feb 2025
Why German Enterprises Avoid Most Agencies
And why 'we're experienced and flexible' is a red flag in Germany. German enterprises don't hate agencies. They simply don't trust most of them. This is not about pricing, nationality, or technology choices—it's about risk perception. And most agencies unknowingly trigger every risk signal German enterprises try to avoid.
16 Feb 2025
Hosting, Data Location & Trust: What German Clients Actually Care About
Why 'it's secure and GDPR-compliant' is not enough in Germany. For German clients, especially in B2B and enterprise contexts, hosting and data location are not technical details. They are trust signals. This article explains what German clients actually evaluate—and why many tech discussions fail before they even begin.