Buying Center Decision Architecture
Industrielle Kaufgenehmigungslogik
Diese Architektur modelliert, wie industrielle Käufe über Management, Engineering und Beschaffung genehmigt werden. Sie macht die Entscheidungs-Timeline explizit – von Awareness bis Deployment – und zeigt, welche Evidenz jede Rolle an jedem Gate benötigt.
Prototyp-Umgebung. Illustrative Daten.
Visualisiert
- •Rollenbasierte Entscheidungstore (strategic fit → technical feasibility → commercial approval → executive sign-off)
- •Evidence-Layer: Differentiatoren, Performance-Kurven, Compliance, Kompatibilität
- •Verantwortungsübertragung zwischen Rollen
- •Cross-Funktionales Risikominderungs-Framework (technical/supply chain/compliance/financial)
Verwendet für
- •Aufbau von Buying-Center-UX und RFQ-Flows
- •Strukturierung von Spec-Seiten, Proof-Blocks und Qualifikations-Content
- •Abstimmung von Produktmarketing mit echten Approval-Gates
Verwandte Systemansichten
Buying Center Decision Architecture
Multi-Stakeholder Industrial Decision Flow – From Awareness to Deployment
Decision Perspective:
Decision Timeline
1
Awareness
2
Evaluation
3
Technical Approval
4
Commercial Approval
5
Contract
6
Deployment
Stage 1: Strategic Qualification
Management LeadMarket validation & strategic positioning assessment
Market Positioning vs Competitors
Market Share
23% EU Market
Competitive Edge
IE4 Efficiency
Price Position
Premium +12%
Technology Differentiators
Permanent magnet rotor technology
Integrated thermal management system
Modular design for easy maintenance
Reference Installations & Installed Base
12,400
Units deployed globally
99.4%
Reliability rate
850+
Reference projects
Decision Gate 1
Strategic Fit Gate
Market positioning validated
Technology differentiation clear
Reference installations reviewed
Responsibility Transfer
ManagementEngineer
Stage 2: Technical Evaluation
Engineer LeadDeep technical validation & integration assessment
Performance Curves & Specifications
Torque-Speed Performance Curve (7.5kW @ 1500rpm)
Integration Requirements
| Voltage Range | 360-440V |
| Mounting | B3/B5/V1 |
| Shaft Height | 132mm |
| Protection | IP55 |
Compliance Validation
IEC 60034-30-1 (IE3)
ATEX Zone 2
CE Marking
ISO 9001:2015
Compatibility Matrix
VFD-15kW-400V
GB-Helical-500Nm
Encoder-1024ppr
Decision Gate 2
Technical Feasibility Gate
Performance requirements met
Integration compatibility confirmed
Standards compliance verified
Responsibility Transfer
EngineerProcurement
Stage 3: Commercial Validation
Procurement LeadPricing validation & supply chain assessment
Pricing Analysis
List Price
€1,200
Discounted Price
€1,080
Price Position
Premium +12%
Supply Chain Stability
Multi-source strategy confirmed
Local supplier partnerships
Inventory management systems
Contract Terms Review
12,400
Units deployed globally
99.4%
Reliability rate
850+
Reference projects
Decision Gate 3
Commercial Approval Gate
Pricing acceptable
Supply chain stable
Contract terms reviewed
Responsibility Transfer
ProcurementManagement
Stage 4: Executive Sign-off
Management LeadFinal risk assessment & strategic alignment confirmation
Risk Assessment
Technical Risk
Medium
Supply Chain Risk
Low
Financial Risk
Medium
Lifecycle Cost Justification
TCO analysis completed
Cost-benefit ratio favorable
ROI projected
Strategic Alignment Confirmation
12,400
Units deployed globally
99.4%
Reliability rate
850+
Reference projects
Decision Gate 4
Executive Sign-off
Risk assessment complete
Lifecycle cost justified
Strategic alignment confirmed
Responsibility Transfer
ManagementProcurement
Horizontal Layer: Risk Mitigation Framework
Cross-functional risk assessment & mitigation strategies
Technical Risk
mediumOwner: engineer
Performance testing & validation
Supply Chain Risk
lowOwner: procurement
Multi-source strategy confirmed
Compliance Risk
lowOwner: engineer
ATEX/IEC certificates verified
Financial Risk
mediumOwner: management
TCO analysis completed
Decision Support Metrics
99.4%
Reliability Rate
96.2%
On-Time Delivery
12,400
Global Installed Base
€422k
5-Year TCO