Technical SEO
Technical SEO engineering for Next.js, React, and modern web stacks. Core Web Vitals, Schema.org, i18n SEO, performance optimization, and structured data.
What Slows Next.js Builds in Real Projects (and How to Fix It Without Breaking SEO)
A technical breakdown of why large Next.js builds become slow, why full pre-rendering hurts team velocity, and how to keep SEO while cutting build times.
Crawl Budget and How to Optimize It
Crawl budget describes the practical limit of how many URLs a search crawler can fetch from your site. On large sites, crawl budget is often the hidden constraint behind slow indexing and inconsistent visibility.
How Search Crawlers Work and What Types Exist
Search engines rely on automated crawlers to discover, analyze, and index web content. Understanding how these crawlers operate is foundational for modern SEO, especially in an era where traditional search and AI-driven systems increasingly overlap.
Indexation, Content Structure, and Semantics
Clear content structure significantly improves how crawlers interpret a page. Search engines rely on semantic HTML and structured data to understand hierarchy, context, and relative importance of information.
Site Architecture and Crawl Efficiency
Site architecture forms the foundation of how efficiently crawlers discover and interpret your content. A well-designed structure reduces crawl friction and helps search engines correctly assess page importance.
Site Types and What Crawlers Need From Each
SEO architecture is not one-size-fits-all. A blog, a SaaS site, an e-commerce shop, and a marketplace generate different URL patterns, update dynamics, and internal link graphs — which means crawlers behave differently.
Is Vercel Burning Your Budget? How to Actually Reduce Costs in React & Next.js — Without Falling Into Optimization Fanaticism
Vercel costs often spike due to architectural decisions, not the platform. Learn how to reduce Next.js costs without breaking your architecture.
Consent Mode + GA4 in the EU: How to Measure Performance Without Breaking GDPR or SEO
Consent Mode is not just compliance. It shapes data quality, SEO decisions, and performance optimization in the EU.
Programmatic Pages Without Cannibalization: Internal Linking, Templates, and Search Intent Control
Programmatic SEO scales only when intent is separated and internal linking reinforces hierarchy. Without that, pages compete and rankings destabilize.
Why Unused CSS Happens in Tailwind & Next.js - and How to Remove It Safely
Unused CSS is normal in modern Tailwind + Next.js projects. The goal is control, not elimination.
How We Run a Core Web Vitals Audit: From Lighthouse Scores to Real-User Data
A real CWV audit starts with users, not tools. We combine field data, lab analysis, and architecture review to prioritize impact.
SSR vs CSR in Next.js: What Google Actually Indexes - and What It Doesn't
Google can execute JavaScript, but rendering is not equal. For SEO-critical pages, SSR remains the most reliable foundation.
JS/CSS Too Large: How Bundle Size Impacts Core Web Vitals - and SEO Indirectly
Semrush flags JS/CSS size as a performance signal. It is not a text issue, but it can hurt Core Web Vitals, UX, and SEO outcomes when left unchecked.
Low Text-to-HTML Ratio in Semrush: Should You Fix It on Modern Next.js Websites?
The warning looks scary, but it is usually a byproduct of modern component-based HTML. What matters is intent, rendering, and content depth - not a ratio.